Survival 101: Strategy Marketing & Business Development

Discover the fundamentals of creating a winning marketing and business
development plan!

This workshop will assist you in focusing on the strengths of your firm and allow
you to maximize your marketing and business development efforts for 2011. A
powerful plan will incorporate research, positioning, differentiation, promotion
and communication to achieve success in a focused, measurable manner.

Attend this workshop and you will leave with:
• Understanding of critical marketing strategy components for your firm
• How to discover your strengths and mitigate the firm’s weaknesses
• Tools and resources to do a true competitive analysis
• How to strengthen your brand
• Measurement benchmarks

Presented by Deirdre Booth, CPSM, Principal of Small Giants. Earn 2 learning units!

Date: November 16, 2010
Time: 7:30am Registration; 8am – 10am Program
Cost: $10 Members; $20 Non-members
Place: AIA Arizona Office


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